Home > Ask the Storage Channel Experts > Storage Projects Questions & Answers > Why major vendors change value-added reseller (VAR) programs
Ask The Storage Channel Expert: Questions & Answers
EMAIL THIS

Why major vendors change value-added reseller (VAR) programs

Retired Expert - Randy Kerns EXPERT RESPONSE FROM: Retired Expert - Randy Kerns

Pose a Question
Other Storage Channel Categories
Meet all Storage Channel Experts
Become an Expert for this site


Channel News Update
Digg This!    StumbleUpon Toolbar StumbleUpon    Bookmark with Delicious Del.icio.us    Add to Google


>
QUESTION POSED ON: 01 October 2006
Why do some major vendors change their reseller programs?

>
EXPERT RESPONSE
Boy is that a good question. Usually vendors will change reseller programs for one of three reasons:

1. Economic conditions have changed for the vendor and they need to adjust their program in order to remain competitive.

2. Someone at the company thinks a new program will yield better results and implements it.

3. The person in charge of the reseller program may not have a clue as to how to really run a good program.


Digg This!    StumbleUpon Toolbar StumbleUpon    Bookmark with Delicious Del.icio.us    Add to Google


RELATED CONTENT
Storage Projects
Regulatory compliance requirements not met by storage services alone
Building trust with storage as a service
Benefits of VAR managed storage
Becoming a storage partner
Data at rest security
Competitive analysis of new products

Storage Service Provider Concerns
VMware ESX essentials: Virtual Machine File System
Top 10 storage tips for solution providers from 2008
Beating out storage manufacturers for installation service contracts
Green data storage FAQ podcast
What is your perception of green data storage?
What does the potential customer think about the green storage gap?
Are you using tape-based data protection?
Do you have power and cooling, floor space or environmental issues?
Do you have storage performance issues or low utilization?
Storage certification and training: Big gaping holes

RELATED RESOURCES
2020software.com, trial software downloads for accounting software, ERP software, CRM software and business software systems
Search Bitpipe.com for the latest white papers and business webcasts
Whatis.com, the online computer dictionary



Search and Browse the Expert Answer Center
Search and browse more than 25,000 question and answer pairs from more than 250 TechTarget industry experts.
Browse our Expert Advice

HomeTopicsITKnowledge ExchangeTipsMultimediaWhite PapersBlogsEvents
About Us  |  Contact Us  |  For Advertisers  |  For Business Partners  |  Site Index  |  RSS
SEARCH 
TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines.

TechTarget Corporate Web Site  |  Media Kits  |  Reprints  |  Site Map




All Rights Reserved, Copyright 2006 - 2008, TechTarget | Read our Privacy Policy 		  TechTarget - The IT Media ROI Experts